In layman’s terms, Search Engine Optimization or SEO is essentially tweaking your website, face book and other digital platforms of your organization so that it comes up naturally or organically for search results in Google, Yahoo Bing or any other search engine.
Google updates its algorithms regularly so that only the relevant results come up. From that perspective, many experts say that SEO is dead and the effort is futile. However, the truth is that Google tries to prevent algorithm manipulation and filters sites that don’t deserve to be on the top of SERPs (Search Engine Result Pages).
So there is no doubt you should invest in SEO work. Your website should address the technicalities related to content and query matching, spidering, indexing, and interpreting non-text content.
Remember, it is the most cost-effective marketing strategy that will bring organic traffic to your organization.
